Mother & Child is a one-of-a-kind platform that celebrates the special bond between a mother and her child through the power of performance. It brings together love, creativity, and talent on one stage, offering unforgettable moments for both participants and audiences.
The mother-child duo can showcase their talent in a variety of formats such as dance, singing, mimicry, skits, satire, or any other creative act of their choice. Each performance is designed to be crisp and engaging, with a duration of 3 minutes.
Participants are selected through auditions conducted across various schools and auditoriums, ensuring a diverse and talented pool of performers from different backgrounds.
The journey culminates in a grand and spectacular finale held in Mumbai, where the best participants compete and celebrate their bond in front of a larger audience.
Creator of Mother N Child
Coming from an engineering background, Mr. Shashank Mane founded Multimedia Informatics Pvt. Ltd in 1992. The venture started with the particularly tough task of making an area centric trade directory named Building Business Directory. In those days, it was tough to break through in the advertisement industry without any reference or godfather but our experience of making trade directory had taught us printing and artwork designing, which further led us to promotion and marketing.
In 1994-95, Multimedia started focusing in cable and satellite as there was a sudden boom in the cable and satellite industries. But since satellite was just in the initial phase we developed channels like In-Mumbai, CVO and CCC.
We became market concessionaries and started producing low budget short films.
We also conjured programs like Super Hit Contest and Phone Uthao Inaam Pao. It was was a branded content IP before 2000 which had Clients like Haldiram, manikchand and garnet ply.
Mother and child, mothers nursery, trade directories. Branded Content IP like TVFs Inmates for Sprymintt and On ground Partner for Bisleri at Vh1 Supersonic in 2017
Mother and child was unique IP again an IP funded by sponsors like LIC, Max New York, HUL, Parle G and fevicol with telecast partners like hungama TV and prominent news channels.
Mothers nursery was niche magazine with participation of school principals, teachers, counselor, pediatrician and parents with the support of clients and school based subscriptions.
Two others ventures are Mumbaishoppe.com and handicrafts.com during the .com bubble
Merits of the Show
Original concept
First of its kind show
Reflects Indianess in the relationship of a Mother & Child
No one loses as the presence of little ones itself grabs all the attention
Is neither fussy nor time consuming time consuming
